Made for People, Not Algorithms.
Marketing your business doesn’t have to mean chasing every trend, posting every day, or constantly wondering what you should be doing next. Birch & Bloom Co. brings strategy, content, and hands-on support together to make marketing your business simpler, more intentional, and still completely you.
Dream it
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Dream it 〰️
Marketing Strategy
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Social Media Content
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Hands-on Support
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Marketing Strategy ✸ Social Media Content ✸ Hands-on Support ✸
Meet Chelsea + the Birch & Bloom Team
Not just working for you. Working alongside you.
We don’t believe in handing you a generic strategy and calling it done. We want to know what makes your business different, what your audience actually cares about, and what kind of support would make marketing feel easier for you.
Led by Chelsea, Birch & Bloom Co. brings strategy, creativity, and a whole lot of care to every partnership.
We’ll help you make confident marketing decisions, create content that feels natural to your brand, and keep things moving without losing the human side of your business.
Why Birch & Bloom
Because your business doesn’t need more noise. It needs more intention.
We’re not here to make you post more, chase every trend, or follow a formula that worked for someone else. We’re here to figure out what makes sense for your business, then build a social media marketing strategy around it.
Strategy Before “Shoulds”
Forget what you’ve heard you should be doing. We focus on your goals, your audience, and the kind of content that actually supports your business.
Your Brand Still Sounds Like You
Handing off your marketing shouldn’t mean handing over your personality. We learn your voice, your perspective, and what makes your business different so your content still feels unmistakably yours.
Support That Fits
Maybe you need a roadmap. Maybe you want the content created for you. Maybe you’re ready to hand it all over. Our partnerships meet you where you are, without forcing your business into a one-size-fits-all package.
Human First. Always.
Tools, trends, and algorithms will keep changing. Genuine connection still matters. We use strategy and technology thoughtfully, without losing the people at the center of your brand.
Services & Packages
The right support for where you are right now.
Some businesses need a roadmap. Some need the content created for them. And some are ready to hand over the whole thing. Birch & Bloom offers different levels of social media management support so you can choose the partnership that fits where your business is now and where you want it to go.
Partnerships starting at $400/month.
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You bring it to life. We’ll give you the roadmap.
Perfect for businesses that want expert social media strategy direction while keeping content creation in-house. Each month, you’ll receive a customized marketing strategy built around your goals, ideal audience, and content pillars, giving you a clear plan for what to post, why it matters, and how it supports your business.
Includes:
✸ Monthly Marketing Strategy
✸ Content + Story Ideas
✸ Ongoing Strategy Support -
We’ll build the strategy and create the content. You take it from there.
This partnership combines a custom monthly strategy with professionally written captions and branded graphics, giving you polished, intentional content without the time commitment of creating it all yourself. You’ll handle posting and engagement, while Birch & Bloom makes sure the content stays aligned with your brand and goals.
Includes:
✸ Ready-to-Post Content
✸ Custom Captions
✸ Content Approval Process -
Ready to hand off social? Consider it handled.
This is Birch & Bloom’s most hands-on social media partnership. From strategy and content creation to publishing, Stories, comments, DMs, community management, and monthly content capture, the team manages your social presence from start to finish.
Includes:
✸ Content Publishing
✸ Story Management
✸ Comments + DMs
✸ Analytics + Optimization
✸ Monthly Content Capture -
For when your marketing needs go beyond social.
This flexible monthly retainer is designed for businesses that need ongoing support across more than one marketing channel. Your hours can be used where they’re needed most, from email marketing and promotional materials to campaign support, launches, and other creative projects.
Includes:
✸ Flexible Monthly Retainer
✸ Email Marketing Support
✸ Creative Projects + Launches -
More platforms. One cohesive strategy.
For brands ready to grow their digital presence across multiple channels, the Expansion Partnership brings strategy, content creation, publishing, and community management together across four platforms.
Includes:
✸ Four-Platform Management
✸ Unified Marketing Strategy
✸ Content Creation + Publishing
✸ Community Management
Enhance Your Partnership
Need a little more support? Birch & Bloom also offers add-ons designed to streamline your workflow or refresh your content library.
Content Scheduling
Approved content uploaded and scheduled in Rella according to your content calendar. Included in the Growth Partnership.
Express Content Session
A 90-minute on-site session for fresh photo and video content, with all raw footage included.
Signature Content Day
A three-hour on-site content session designed to build a larger library of versatile video assets.
Need Something You Don’t See?
Need help with branding, website design, influencer marketing, Google or Meta ads, or something else? Ask us.
We work with some amazing creative and marketing partners. If what you need isn’t something we offer in-house, we’re happy to connect you with someone we trust.
Case Studies
Good marketing should feel like you. And move your business forward.
We can tell you what thoughtful marketing looks like, but we’d rather show you. Here’s what happened when we put it to work for businesses we’ve had the privilege of growing alongside.
On The Ball Virtual Assistant
From inconsistent messaging to a brand built for connection.
On The Ball came to Birch & Bloom with strong services and a clear passion for supporting medspas and aesthetic injectors, but their social presence lacked the consistency and messaging needed to connect it all.
We developed a custom social strategy around their ideal clients, refined their brand voice and messaging, and created a content plan designed to build connection while supporting growth.
The results after six months:+414
Instagram followers
+35%
reach
+2,119%
views
+6,992.9%
engagement
9.10%
engagement rate
The result was more than stronger numbers. On The Ball gained a clearer voice, a more intentional presence, and content that better reflected the heart behind the business.
Priddy Faces Medspa
Turning expertise into a social presence people wanted to engage with.
Priddy Faces had the expertise and strong services, but in a saturated aesthetics market, that wasn’t translating into a clear, engaging online presence.
We built a custom strategy around Sam’s approach as an injector, strengthened her positioning and educational content, refined the visual direction, and created consistent content designed to encourage saves, shares, and conversation.
+355%
views
+780%
reposts
+1,005%
shares
+372
followers
The results after six months:+979%
engagement
+675%
saves
Just as importantly, Sam gained greater confidence in how she showed up online, with a clearer voice and a strategy behind what she was sharing.
Kind Words From Clients
“Working with Birch & Bloom Co has been one of the best decisions I’ve made for my business.”
They truly take everything off my plate. I don’t have to stress about content, graphics, or what to post. They just get it and consistently deliver the best work. Not only is everything they create beautiful, but it also feels aligned with my brand. And Chelsea is honestly just the sweetest person and so fun to work with, which makes the whole experience that much better. I honestly don’t know what I’d do without them.
– Samantha Priddy, Priddy Faces“Hiring Birch and Bloom is an investment I'm 100% confident will take us to the next level.”
Someone recently asked me why I chose to partner with Chelsea and her team at Birch and Bloom. The answer was easy. I'd known Chelsea for years and had watched her work up close: the way she builds relationships, and the care she pours into making every client's social media presence consistent, on-brand, authentic, and truly their own.
Since we started working together, she has taken the time to understand our team and our unique needs, and she consistently delivers content beyond anything we could have created ourselves.
– Sarah Bell, Bell & Whistle Design“Working with Chelsea and the team at Birch and Bloom has truly been one of those moments in my business where I can say everything shifted, in the best way.”
What do I think is my “brand” on social media? They took it, understood it, and then elevated it into something even more aligned, intentional, and honestly, more powerful than I could have done on my own. They didn’t just make things look good. They got it. My voice, my heart behind the business, the way I want people to feel when they land on my page, all of it translated so seamlessly.
– Britt Ball, On the Ball VAReady to Make Marketing Feel a Whole Lot Simpler?
You don’t have to figure out the perfect strategy, the perfect content, or even the perfect package before reaching out. Tell us about your business, what’s feeling like too much, and where you could use some support. We’ll help you figure out what makes sense from there.